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Impact with scale:

Advocacy is a strategy to bring about behavioral, political and systemic change.

Advocacy X Social Action

How to generate social impact?

Although both aim to bring about change, advocacy acts on the causes of problems, while direct social action seeks to alleviate their symptoms.

Understand the differences:


Direct Social Action

  • Acting on the symptoms of the problem (direct assistance and emergency intervention).

  • Creation of social technologies.

  • Reduced scale.

  • One-off changes.

  • High cost.

Advocacy Action

  • Focus on the Root causes of the problem.

  • Use of innovative tools.

  • Expanded scale and long-lasting results.

  • Focus on structural and systemic change.

  • Effective resource allocation and risk reduction.


Why is this so important?

To achieve change with scale and high social impact, it is necessary to structure an advocacy plan.

In an environment where change is complex and unpredictable, it is essential to have a structured plan:

Preparing the organization to take advantage of opportunities, reduce risks and allocate resources efficiently.

And what are the benefits?

  • Advocacy acts on the causes of problems and not only the symptoms.

  • Prevents action from being just occasional.

  • Generates results with scale that last a long time.

  • Avoid duplication of actions and risks through prior mapping.